the brief
Formerly Chestnuts in the Tuileries, a floral design company, the founders needed a new identity and aesthetic framework to launch Bastille, a high-end, boutique event design and production agency. The branding and subsequent visuals needed to capture the sophistication of the venues and clients while also displaying an open-minded approach to creativity in concept through to execution.
the work
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In keeping with the French floral traditions in which the founders were trained, I crafted an identity built around the type family Didot. With a strong focus on palette, I have created a visual narrative for Bastille including packaging, signage, direct mail and email, posters, a variety of promotional assets, a company website as well as dozens of microsites tailored for event proposals.
